How Behavior Spreads: The Science of Complex Contagions by Damon Centola

How Behavior Spreads: The Science of Complex Contagions

Damon Centola

312 pages • first pub 2018 (view editions)

nonfiction education psychology science challenging informative medium-paced
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Description

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons ...

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