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322 pages • first pub 1995 (editions)
ISBN/UID: 9781138213777
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 October 2017
Description
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industrie...
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322 pages • first pub 1995 (editions)
ISBN/UID: 9781138213777
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 October 2017
Description
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industrie...
Community Reviews
Content Warnings