Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management by Michael John Burton, Daniel M. Shea

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management

Michael John Burton, Daniel M. Shea

256 pages • first pub 1996 (editions)

nonfiction politics reference informative slow-paced
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Description

Shea and Burton present and updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day po...

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