Creative Strategy in Advertising With Infotrac by A. Jerome Jewler, Bonnie L. Drewniany

Creative Strategy in Advertising With Infotrac

A. Jerome Jewler, Bonnie L. Drewniany

312 pages first pub 1985 (editions)

nonfiction business design informative fast-paced
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Description

This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter ...

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