Scan barcode
312 pages • first pub 1985 (editions)
ISBN/UID: 9780534557836
Format: Hardcover
Language: English
Publisher: Wadsworth Publishing Company
Publication date: 01 January 1985
Description
This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter ...
Community Reviews
Content Warnings
312 pages • first pub 1985 (editions)
ISBN/UID: 9780534557836
Format: Hardcover
Language: English
Publisher: Wadsworth Publishing Company
Publication date: 01 January 1985
Description
This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter ...