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Martha Rogers, Don Peppers
missing page info • first pub 2005 (editions)
ISBN/UID: 9780385510301
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But...
Community Reviews
Content Warnings
—
Martha Rogers, Don Peppers
missing page info • first pub 2005 (editions)
ISBN/UID: 9780385510301
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But...
Community Reviews
Content Warnings