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412 pages • first pub 2011 (view editions)
ISBN/UID: 9780273738442
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to s...
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412 pages • first pub 2011 (view editions)
ISBN/UID: 9780273738442
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: Not specified
Description
Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to s...