Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling by Jay Baer, Darren Root

Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling

Jay Baer, Darren Root

missing page info Add in missing page information • first pub 2014 (editions)

business informative medium-paced
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Description

Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, custome...

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