The Experience Economy: Work Is Theater & Every Business a Stage by James H. Gilmore, B. Joseph Pine II

The Experience Economy: Work Is Theater & Every Business a Stage

James H. Gilmore, B. Joseph Pine II

254 pages • first pub 1999 (editions)

nonfiction business design economics informative slow-paced
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You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...

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