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211 pages • first pub 1991 (editions)
ISBN/UID: 9780060517120
Format: Paperback
Language: English
Publisher: HarperBusiness
Publication date: 01 January 2006
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
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fast 9%
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211 pages • first pub 1991 (editions)
ISBN/UID: 9780060517120
Format: Paperback
Language: English
Publisher: HarperBusiness
Publication date: 01 January 2006
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews Summary of 417 reviews
Moods
reflective 20%
Pace
medium 45%
fast 9%
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.