The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network by Michael Bhaskar

The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

Michael Bhaskar

226 pages first pub 2013 (editions)

nonfiction business challenging informative slow-paced
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Ge...

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