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284 pages • missing pub info (view editions)
ISBN/UID: 9353887534
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 01 March 2021
Description
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brai...
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284 pages • missing pub info (view editions)
ISBN/UID: 9353887534
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 01 March 2021
Description
Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brai...