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156 pages • missing pub info (editions)
ISBN/UID: 9783848414536
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 16 April 2012
Description
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by th...
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Content Warnings
156 pages • missing pub info (editions)
ISBN/UID: 9783848414536
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 16 April 2012
Description
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by th...
Community Reviews
Content Warnings