Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth by Don Yaeger, Dan Wetzel

Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth

Don Yaeger, Dan Wetzel

352 pages first pub 2000 (editions)

nonfiction business sports reflective medium-paced
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Description

One hot basketball player. One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoo...

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