The Customer Satisfaction Audit by Abram I. Bluestein, Michael Moriarty, Ronald J. Sanderson

The Customer Satisfaction Audit

Abram I. Bluestein, Michael Moriarty, Ronald J. Sanderson

112 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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The only sustainable competitive advantage is based on satisfying customers thoroughly. Yet research shows that less than one third of all companies have a well developed and coherent customer satisfaction process linked to operating strategies an...

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