R.O.I. R.I.P.: Is Marketing ROI Dead Forever? by Lon Safko

R.O.I. R.I.P.: Is Marketing ROI Dead Forever?

Lon Safko

26 pages missing pub info (editions)

nonfiction business economics
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Like any good marketing message, I am going to announce your problem so I can surprise you and get your attention. I will then, describe the problem so you can identify with the problem. Next I will announce the solution so you will want to know m...

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