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256 pages • first pub 2004 (editions)
ISBN/UID: 9781591840961
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as di...
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256 pages • first pub 2004 (editions)
ISBN/UID: 9781591840961
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: Not specified
Description
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as di...