Key Concepts in Marketing by Jim Blythe

Key Concepts in Marketing

Key Concepts (Sage)

Jim Blythe

219 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and ...

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