Total Integrated Marketing: Breaking the Bounds of the Function by Noel Capon, Nigel F. Piercy, James M. Hulbert

Total Integrated Marketing: Breaking the Bounds of the Function

Noel Capon, Nigel F. Piercy, James M. Hulbert

368 pages missing pub info (editions)

nonfiction business economics
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A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, a...

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