Marketing Moves: A New Approach to Profits, Growth, and Renewal by Philip Kotler, Dipak C. Jain, Suvit Maesincee

Marketing Moves: A New Approach to Profits, Growth, and Renewal

Philip Kotler, Dipak C. Jain, Suvit Maesincee

193 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine...

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