The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jones

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

John Philip Jones

560 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflec...

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