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224 pages • first pub 2016 (editions)
ISBN/UID: 9780814438039
Format: Hardcover
Language: English
Publisher: Amacom
Publication date: 15 November 2016
Description
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and ...
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224 pages • first pub 2016 (editions)
ISBN/UID: 9780814438039
Format: Hardcover
Language: English
Publisher: Amacom
Publication date: 15 November 2016
Description
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and ...
Community Reviews
Content Warnings