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245 pages • first pub 2004 (editions)
ISBN/UID: 9781576872703
Format: Hardcover
Language: English
Publisher: powerHouse Books
Publication date: 01 December 2005
Description
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditi...
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245 pages • first pub 2004 (editions)
ISBN/UID: 9781576872703
Format: Hardcover
Language: English
Publisher: powerHouse Books
Publication date: 01 December 2005
Description
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditi...