What Is Strategy and Does It Matter? by Richard Whittington

What Is Strategy and Does It Matter?

Richard Whittington

168 pages first pub 1993 (editions)

nonfiction business economics informative medium-paced
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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the p...

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