The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by Terry Bacon, David Pugh

The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry Bacon, David Pugh

320 pages • missing pub info (view editions)

nonfiction business economics science informative medium-paced
Powered by AI (Beta)
Loading...

Description

"In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...