The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by Terry Bacon, David Pugh

The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry Bacon, David Pugh

nonfiction business economics science informative medium-paced

320 pages

Description

"In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoi...
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