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Martin Christopher, Helen Peck, Adrian Payne, Moira Clark
304 pages • first pub 1995 (editions)
ISBN/UID: 9780750620208
Format: Hardcover
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 January 1995
Description
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, pres...
Community Reviews
Content Warnings
—
Martin Christopher, Helen Peck, Adrian Payne, Moira Clark
304 pages • first pub 1995 (editions)
ISBN/UID: 9780750620208
Format: Hardcover
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 January 1995
Description
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, pres...
Community Reviews
Content Warnings