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240 pages • missing pub info (view editions)
ISBN/UID: 9781119790112
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 15 December 2020
Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to mak...
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240 pages • missing pub info (view editions)
ISBN/UID: 9781119790112
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 15 December 2020
Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to mak...