Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement by Martin Kihn, Christopher B. O'Hara

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Martin Kihn, Christopher B. O'Hara

240 pages missing pub info (editions)

nonfiction business economics medium-paced
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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to mak...

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