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80 pages • first pub 1923 (view editions)
ISBN/UID: 9781607962366
Format: Paperback
Language: English
Publisher: WWW.Snowballpublishing.com
Edition Pub Date: 18 January 2010
Description
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that...
Community Reviews
Content Warnings
80 pages • first pub 1923 (view editions)
ISBN/UID: 9781607962366
Format: Paperback
Language: English
Publisher: WWW.Snowballpublishing.com
Edition Pub Date: 18 January 2010
Description
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that...
Community Reviews
Content Warnings