Successful Analytics: Gain Business Insights by Managing Google Analytics by Brian Clifton

Successful Analytics: Gain Business Insights by Managing Google Analytics

Brian Clifton

336 pages first pub 2015 (editions)

business informative medium-paced
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Description

Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers an...

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