You need to sign in or sign up before continuing.

Essentials of Marketing by Carl D. McDaniel, Joseph F. Hair Jr., Charles W. Lamb Jr.

546 pages first pub 1998 (view editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensur...

Read more

Community Reviews

Loading...

Content Warnings

Loading...