Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation by Joseph C. Fisher, Peter A. Cook

Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation

Contributions to the Study of Mass Media & Communications

Joseph C. Fisher, Peter A. Cook

176 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologist...

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