The Halo Effect: How Managers let Themselves be Deceived by Philip M. Rosenzweig

The Halo Effect: How Managers let Themselves be Deceived

Philip M. Rosenzweig

256 pages first pub 2007 (editions)

nonfiction business psychology informative medium-paced
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Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Phil...

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