Experimentation Matters: Unlocking the Potential of New Technologies for Innovation by Stefan H. Thomke

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

Stefan H. Thomke

320 pages first pub 2003 (editions)

nonfiction business technology informative medium-paced
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Description

Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies—including computer mode...

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