International Retailing Plans and Strategies in Asia by Erdener Kaynak, John Dawson, Jung-Hee Lee

International Retailing Plans and Strategies in Asia

Erdener Kaynak, John Dawson, Jung-Hee Lee

222 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continen...

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