Marketing 2012 by O.C. Ferrell, William M. Pride

Marketing 2012

O.C. Ferrell, William M. Pride

653 pages first pub 1989 (editions)

nonfiction business informative lighthearted medium-paced
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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a...

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