The Other Guy Blinked: How Pepsi Won the Cola Wars by Jesse Kornbluth, Roger Enrico

The Other Guy Blinked: How Pepsi Won the Cola Wars

Jesse Kornbluth, Roger Enrico

280 pages first pub 1986 (editions)

nonfiction business informative medium-paced
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Description

The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.

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