Health Services Marketing: A Practitioner's Guide by Richard K. Thomas
Health Services Marketing: A Practitioner's Guide

Richard K. Thomas

Health Services Marketing: A Practitioner's Guide

Richard K. Thomas

missing page info Add in missing page information first pub 2007 (view editions)

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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitio...

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