Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases by Marianna Sigala

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Marianna Sigala

344 pages first pub 2012 (editions)

informative reflective medium-paced
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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case...

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