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256 pages • missing pub info (editions)
ISBN/UID: 9783639128673
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 02 December 2009
Description
There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no consistency. This has led to an untenable situation where marketers are disillusioned with loyalty and as a ...
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Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9783639128673
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 02 December 2009
Description
There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. There has been no consistency. This has led to an untenable situation where marketers are disillusioned with loyalty and as a ...
Community Reviews
Content Warnings