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222 pages • missing pub info (view editions)
ISBN/UID: 9780470060377
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 05 February 2007
Description
"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand va...
Community Reviews
Content Warnings
222 pages • missing pub info (view editions)
ISBN/UID: 9780470060377
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 05 February 2007
Description
"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand va...
Community Reviews
Content Warnings