The Rules of Influence: Winning When You're in the Minority by William D. Crano

The Rules of Influence: Winning When You're in the Minority

William D. Crano

304 pages missing pub info (editions)

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No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doe...

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