The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink by Michael Blanding

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

Michael Blanding

384 pages first pub 2010 (editions)

nonfiction business history informative slow-paced
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Description

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world...

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