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Global Marketing: Strategy, Practice, and Cases by Christiane Prange, Eugene Jaffe, Ilan Alon

Global Marketing: Strategy, Practice, and Cases

Christiane Prange, Eugene Jaffe, Ilan Alon

640 pages • hardcover

nonfiction business economics informative medium-paced
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Global Marketing: Strategy, Practice, and Cases by Christiane Prange, Eugene Jaffe, Ilan Alon

Global Marketing: Strategy, Practice, and Cases

Christiane Prange, Eugene Jaffe, Ilan Alon

666 pages • paperback

nonfiction business economics informative medium-paced