Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace by Savita Iyer, Liz Nickles

Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

Savita Iyer, Liz Nickles

256 pages • first pub 2012 (editions)

nonfiction business informative reflective medium-paced
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Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the ...

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