Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

387 pages • first pub 2018 (editions) user-added

nonfiction business informative reflective slow-paced
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

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