What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands by Watts Wacker, Ryan Mathews

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

Watts Wacker, Ryan Mathews

222 pages first pub 2007 (editions)

nonfiction business informative medium-paced
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Description

"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You...

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