Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Jim Sterne

240 pages first pub 2010 (editions)

nonfiction business informative slow-paced
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Description

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social m...

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