Corporate Reputation and Competitiveness by Gary Davies, Rui Da Silva, Rosa Chun

Corporate Reputation and Competitiveness

Gary Davies, Rui Da Silva, Rosa Chun

288 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity...

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