Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Greg Engle, Bob Moesta

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Greg Engle, Bob Moesta

224 pages first pub 2020 (editions)

nonfiction business economics informative medium-paced
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Description

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us ...

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