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304 pages • missing pub info (editions)
ISBN/UID: 9781107651302
Format: Paperback
Language: English
Publisher: Cambridge University Press
Publication date: 16 July 2013
Description
Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and prin...
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304 pages • missing pub info (editions)
ISBN/UID: 9781107651302
Format: Paperback
Language: English
Publisher: Cambridge University Press
Publication date: 16 July 2013
Description
Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and prin...
Community Reviews
Content Warnings