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425 pages • first pub 2007 (view editions)
ISBN/UID: 9780446195249
Format: Paperback
Language: English
Publisher: Hachette Book Group USA
Edition Pub Date: 05 September 2007
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
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425 pages • first pub 2007 (view editions)
ISBN/UID: 9780446195249
Format: Paperback
Language: English
Publisher: Hachette Book Group USA
Edition Pub Date: 05 September 2007
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...